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Starting a Business 1: Vision and Opportunity

Overview A successful business starts with a clear vision and a thorough understanding of the opportunities available to turn that vision into a reality. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you consider your vision and explore the opportunities available. …

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Starting a Business 6: Funding Your Business

Overview A successful business requires funding to get it started. There are many ways to get your business up and running, from the informal such as personal savings and borrowing, borrowing from friends and family, to the more formal avenues like bank loans, raising equity to crowd-funding. This course will help you consider the finance …

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Starting a Business 3: Customers and Competitors

Overview To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It …

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Finance for Everyone: Smart Tools for Decision-Making

Overview Develop the tools to take control of your finances From evaluating different types of loans, choosing whether to rent or buy, or deciding whether to go to university, it’s important to understand the value of each financial decision. On this six-week course from The University of Michigan, you’ll understand how the financial world works …

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Introduction to Intercultural Studies: The Branding of Culture

Overview Discover how marketing uses narratives of culture and place. The course examines an aspect of marketing through the ways branding makes use of cultural stereotypes to promote products or places. On the course you’ll consider the effects this might have on national and cultural identity and explore how some products are becoming decoupled from …

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Starting a Business 5: Managing Finances

Overview The management of finances is crucial to a successful business; financial information provides the evidence to support your decisions about a business and helps to justify those decisions when you present them to other people. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this …

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Advanced Agile with Scrum and Kanban

Overview Explore Agile concepts in product management On this seven-week course, you’ll start to develop more advanced Agile skills to use in the workplace. Through a series of hands-on exercises, you’ll delve into key areas of Agile as well as tools and techniques for practical application. You’ll explore Scrum, Extreme Programming, Lean, and Kanban to …

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Leadership in Arts Fundraising

Overview Explore techniques to lead effective arts fundraising Effective leadership is vital for successful fundraising in the arts and culture; a sector that heavily relies on external funding as part of its income mix. It’s not just about meeting immediate financial needs, but also about fostering an innovative fundraising culture. This three-week course will help …

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