Overview
India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.✅RANKED AMONGST TOP 15 COURSES WORLDWIDE BY CLASS CENTRAL (AMONGST TOP 5 IN INDIA)✅Checkout Learners’ Experience ( What they say about this course!!!) :CLICK HERE✅More than 35000 Students already upgradedtheir skills form this course
Syllabus
✅ Week 11:Introduction to Digital Marketing and its Significance
2: Traditional Marketing Vs Digital Marketing
3:Digital Marketing Process✅Week 24:Website Planning and Development : Types of websites
5:Website Planning and Development : Keywords✅Week 36:Understanding Domain and Webhosting
7:Building Website/Blog using CMS WordPress
8:Using WordPress Plug-ins✅Week 49:Introduction to Search Engine Optimization
10:Keyword P lanner Tools
11:On Page SEO Techniques-Indexing and Key Word Placement✅Week 512:On Page SEO Techniques- Content Optimization
13:On Page SEO : Yoast SEO Plug-in
14:Off –Page SEO Techniques✅Week 615:Email Marketing- Introduction and Significance
16:Designing e-mail marketing campaigns using Mail Chimp✅Week 717:Building E-mail List and Signup Forms
18:Email Marketing Strategy and Monitoring
19:Email –Automization✅Week 820:Pay Per Click Advertising: Introduction
21:Pay Per Click Advertising: Google Adword
22:Type s of Bidding strategies✅Week 923:Designing and Monitoring search campaigns
24:Designin g and Monitoring Display campaigns✅Week 1025:Designing and Monitoring Video campaigns
26:Designin g and Monitoring Universal App Campaigns✅Week 1127:Google Analytics : Introduction and Significance
28:Google Analytics Interface and Setup
29:Understanding Goals and Conversions✅Week 1230:Monitoring Traffic Behavior and preparing Reports
31:Social Media Marketing : Introduction and Significance
32:Facebook Marketing : Introduction Types of Various Ad Formats✅Week 1333:Setting up Facebook Advertising Account
34:Under standing Facebook Audience and its Types
35:Designing Facebook Advertising Campaigns✅Week 1436:Working with Facebook Pixel
37:Twitter Marketing: Basics
38:Designing Twitter Advertising Campaigns✅Week 1539:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in Integration form